Senior Marketing Manager

Recruiter
Recruitment Solutions
Location
Canterbury
Salary
From £50,000 to £70,000 per annum £Negotiable DOE
Posted
13 Jul 2017
Expires
20 Jul 2017
We are currently looking for an experienced Senior Marketing Manager to join a very established client, in Canterbury, with a strong reputation for supplying market leading products within the construction and engineering industry. This position requires experience in both the B2B and B2C sectors. This role is an exciting opportunity for a senior level marketing manager to plan, develop and implement all of the company’s marketing strategies, internally and externally, to really grow the business. Reporting directly into the CEO, you will be responsible for a team of 6 marketers who will look for strong leadership, guidance and someone who is not afraid to get their hands dirty and muck-in. You will play an instrumental role in directing marketing resources in meeting the company objective of doubling in size and developing the strategy in the next five years. Furthermore, you will also be responsible for: • Developing, implementing and measuring the success of a comprehensive and integrated marketing, communications and public relations strategy • Enhance the company’s brand image and position within the marketplace and deliver against commercial objectives • Facilitate internal and external communications • Direct the production of all marketing, communications and public relations activities and production of materials including publications, media relations, advertising, social media, PR and digital marketing • Building and sustaining media interest in the Company as an industry authority and ensuring regular contact with target media, customers and clients • Direct and manage the implementation of all print and electronic materials and live events and exhibitions • Direct the development and implementation of initiatives which will increase customer lifetime value - from acquisition, to activation, retention and advocacy • Grow customer base through better engagement with more prospects, improve conversion rate from prospect to customer, increase transaction order value • Provide thought leadership and counsel to the Company on marketing and its impact on the business • Take responsibility for the achievement of marketing goals in line with the Company’s immediate and longer term positioning and growth objectives • Develop, implement and monitor systems and procedures necessary to the efficient operation of the marketing function within the Company • Provide insights on the markets and sectors in which the Company operates including impacts of social, economic, environmental and competitor factors • Keep informed of developments in online and traditional marketing, communications and public relations best practice and channels • Work with and mentor the marketing team and build productive relationships with all other departments • Develop and maintain a strategic perspective based on achieving goals and objectives while maintaining flexibility to respond to market forces, competitor actions and short-term opportunities • Create a vibrant and attractive image for the Company which attracts, retains and motivates top quality personnel The successful candidate will be able to demonstrate the following: • CIM certified or Relevant Marketing Degree • Previous experience in a similar role • Experience in Construction or Engineering • Proven experience in B2B and B2C • Strong leadership skills • Experience with digital, online, PR, offline and traditional marketing methods • Excellent communicator • Must be commercially aware • Be results driven This is a truly exciting opportunity for a talented Senior Marketing Manager to create and implement a plan of action to grow the company. You will be rewarded with an attractive salary package plus company benefits. Apply today and don’t miss out This job was originally posted as www.totaljobs.com/job/74693891