Marketing Executive - Publishing & Events

Lloyd Recruitment East Grinstead
East Grinstead
15 Jul 2017
19 Aug 2017
Lloyd Recruitment, the East Grinstead branch has an exciting job opportunity for an experienced Marketing Executive who has proven B2B Marketing experience within the Media and Events field. The successful candidate will be instrumental in driving commercial leads and engagement through the delivery of exceptional, fully integrated, multi-media marketing campaigns. This is a fantastic opportunity to gain experience of marketing a range of B2B brands and products including exhibitions, events, magazines and websites. Salary £25-29K plus bonus and excellent company benefits. Office hours 9-5 Monday to Friday. Duties and responsibilities will include: - Plan and execute marketing campaigns to source, engage and qualify commercial partners across the portfolio of business media brands and products - To plan and execute marketing campaigns and activities that deliver lead generation targets and to also drive client engagement - Oversee the execution of targeted email, direct mail, digital, social and telemarketing campaigns - Ensure all marketing and communications are delivered in line with our brands' positioning, ethos and strategy - Work with the Heads of departments to ensure campaign activities support commercial strategies and sales plans - Support the Sales team with accurate and effective sales collateral, including media packs, sales presentations, sales sheets and digital media assets - Develop client-focused engagement plans, working to defined targets and strategies - To support the Marketing Team with all client-focussed campaigns and initiatives that directly assist the Sales team - Undertake own projects and gain exposure to marketing across a range of channels including email, direct mail, digital, social and management of telemarketing campaigns. Skills and experience required for the role: - 2-3 years' marketing experience with a proven track record of delivering B2B marketing campaigns - Experience of working for a commercial organisation, or in a commercial environment - Executional excellence with immaculate attention to detail - Good creative judgement & copy-writing flair - Excellent communication skills both verbally and written Unfortunately, due to the high volume of applications, we are only able to contact short-listed candidates